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Julie Lenner, All Stars Project Director
of Volunteer/Internship Recruitment & Training,
with New York City Mayor Michael Bloomberg
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How is volunteer recruiting going? Very
Well! In moving to 42nd Street we knew we would be needing
a lot more volunteers, so we were banking on the new location's
visibility in the performing arts capital of the world to
help us to recruit more New Yorkers and this is turning out
to be the case. There are also many more reasons to come here,
we now have three theaters and many more events and programs
that are attracting more people. That combination of heightened
visibility and increased activities = more people = more potential
volunteers!
What efforts are being made to bring in new volunteers?
The All Stars attracts volunteers through three main routes.
The largest number come from major volunteer and nonprofit
websites such as www.volunteermatch.com
and www.idealist.org
which have links to the All Stars website. The second largest
source of volunteers is the Mayor’s Volunteer Center,
where people looking for volunteer opportunities are registered.
We collect their names and call them up to see if they would
be interested in volunteering with the All Stars. Personal
referrals are the third biggest source of potential volunteers.
However, and this is an important distinction, personal referrals
result in the 2nd largest group of people who actually complete
the trainings to become volunteers. So, in the All Stars tradition,
we are especially interested in having our volunteers tell
others about their passion for the All Stars.
Who are these new volunteers? High school
students, retired people, professionals in finance, law and
human resources, teachers, theater artists and others interested
in performance, as well as college students looking for internship
opportunities. A true cross section of New York’s diverse
communities.
What do they do to become volunteers? People
coming from these different sources are invited to attend
an Introduction to Volunteering session. They receive a tour
and see a video about the All Stars and we invite them to
get involved. If they accept that invitation, they then attend
two training sessions given by long time builders of the All
Stars community. These sessions are designed to give new volunteers
an introduction to the organization they will soon be a part
of.
And the results? We have had a 200% increase
in the number of people attending the training sessions and
a 200% increase in the number of new volunteers completing
the training sessions. This improvement is also due to the
increased number of training sessions given each month. Under
Gail Elberg’s direction the Volunteer Department has
been able to increase these sessions from two a month to six.
This growth represents a big investment by the organization.
Making more sessions available gives new volunteers more options,
making the All Stars more accessible.
If you know someone who is interested in volunteering,
what do you do? Show them the website and get them
to sign-up online! Or contact Julie Lenner at jlenner@allstars.org
with their information and she will be happy to give them
a call.
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